![]() “We try to put a twist on everything we do from the culinary standpoint by being mindful of what’s happening out there in the world of food,” Jaffe explains. Guests can expect to see the tried-and-true staples, as well as unique creations like the pancake of the week, which is hand-created by Snoozers. French toast and several versions of eggs Benedict are on the menu at Snooze locations across the country, and the newest addition is no exception. Mainstays like the pancake flight, O.M.G. The environmental and social impact may have a certain appeal for employees and customers alike, but ultimately what keeps people coming back is the food. And the company has planted over 8,000 trees through its One Tree, One Snoozer program. Because of this, Snooze partnered with a nonprofit to offset its carbon footprint. “At the onset of COVID, we turned into a delivery service overnight, but we also realized the impact as it relates to the environment with the gas and packaging,” Jaffe continues. “We aren’t there yet, but we’re approaching that.” “We have aspirations of having 100 percent of our waste diverted from landfills,” notes Jaffe. In addition to providing a healthy work environment and promoting a work-life balance for “Snoozers,” as its employees are called, Snooze has focused its efforts on its larger environmental impact, specifically trash diversion and composting. ![]() "The larger is the why - wanting to have a positive impact on the world, our Snoozers' lives and our guests' lives.” Snooze “The mantra within our four walls, that runs deep in our culture, is this idea that a stack of pancakes can change the world,” says Jaffe. It also partners with the Trevor Project, which provides mental health resources to the LGBTQ community. Nationally, Snooze maintains a partnership with No Kid Hungry to address issues of food insecurity. The new location’s first neighborhood partners are Urban Peak and Heart & Hand - two local nonprofits that focus on serving underprivileged youth. ![]() “People want to work for companies that are having a positive impact and that are more mission-driven, and guests want that as well.” From the beginning, Snooze has dedicated 1 percent of all sales to nonprofits, with $1 million donated in 2021 and a projected 1.4 million by the end of 2022. ![]() “The post-pandemic world shifted to a value-based mindset,” says Jaffe. ![]() Jaffe attributes the eatery's success to several factors, most notably its support of local and national nonprofits through financial and in-kind donations. Although Texas now has more Snooze outposts than Colorado, chief marketing officer Andrew Jaffe says the company is happy to be expanding in its home state and has plans to continue growing locally, with a location slated to open in Arvada next year.įollowing COVID-19 and the pandemic pivot, Snooze has seen significant growth at a time when other restaurants struggled and shuttered. in Arizona, California, Colorado, Georgia, Kansas, Missouri, Nevada, Tennessee and Texas, Snooze is a nationwide brunch institution. Eatery will debut its thirteenth location in Colorado, at 101 Broadway, in the 100-year-old First Avenue Hotel building, which has been vacant since 2013.įounding brothers Adam and John Schlegel opened the first Snooze in 2006 in the Ballpark neighborhood. On November 16, locally born chain Snooze an A.M. ![]()
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